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HSR is coming up plus First Look at New Tucson

HSR is coming up plus First Look at New Tucson

Plus, the Hyundai Mobile Service van is live

Efrain Acevedo
October 30, 2026

Hey there,

Welcome to this month’s Holler Hyundai newsletter. Whether you’re a Hyundai aficionado, or just bought your first one from us at Holler Hyundai, we’re glad to have the privilege of being in your inbox. Catch up on past issues at news.hollerhyundai.com.

Here’s what’s ahead:

HSR Classic 24 at Daytona is almost here!
See more of the All-New Redesigned 2027 Tucson
Hyundai Mobile Service van is taking reservations
Additional news and upcoming events!

Microphone with dashes showcasing the top news

🏁 HSR Classic 24 at Daytona 🏁

The HSR Classic 24 is vintage endurance racing in its purest, most visceral form, and every year it takes over the 31-degree high banks of Daytona International Speedway from November 11th through 15th.

For 24 straight hours, legendary machines spanning four decades from the 60s onwards trade paint in a relentless mechanical relay. Each vintage race car era takes turns attacking the circuit. Just like last year, Holler Hyundai and the rest of the Holler Classic Family of Dealerships will be hosting the Holler-Classic Car Corral.

It’s events like this that remind us why we love motorsports. We hope to see you there!

📅 Event Details

Date: Saturday, November 14th
Time: 7:00 AM
Location: Daytona International Speedway

🎟️ Lock In Your Spot

Step 1 - Buy Your Ticket: First, grab your 2026 HSR Classic 24 admission ticket. You must have an active event ticket to get through the gates.

RSVP with Holler Hyundai: Head to our website to register for the Holler-Classic Car Corral!

👕 Free Goodies for the Early Birds 🏎

When you register for a spot in the Holler-Classic Car Corral, you’ll score:

Prime Infield Parking: Hang out with fellow car enthusiasts right in the middle of the track. Forget about the grandstands.
On-Track Parade Lap: Enjoy a parade lap with the rest of the Car Corral (depending on track availability and time*)
Commemorative Window Decal (limited quantities)

Hyundai unveils New Details on All-New Tucson

2027 Hyundai Tucson

When you’re already the best-selling SUV in Hyundai’s lineup, you can’t just come out with some cookie-cutter updates where the designer rearranges a few things and calls it a day. I’m looking at you, iPhone designers. (I use an iPhone too so please don’t write angry letters).

No, my dear readers, you have to raise the bar when it comes to the Next-Gen model! Dubbed the “Boldest Tucson ever built”, this ground-up redesign trades the soft curves for larger, boxy muscles.

Following Hyundai’s striking “Art of Steel” design philosophy, think pronounced, muscular angles and a commanding stance that looks tough.

It’s not just an optical illusion, either; the All-New Tucson has officially grown. It’s LONGER, it’s WIDER, and, you guessed it, TALLER.

2027 Hyundai Tucson

Sometimes the smartest engineering is the simplest.

So get this: Hyundai expanded the Tucson’s rear door opening angles to be almost perpendicular to its body, meaning if you’ve ever wrestled with your kid’s car seat or you frequently load bulky gear in the backseat, you’ll have a MUCH EASIER time now.

Plus, Hyundai has now confirmed that the all-new 2027 Tucson will debut with the off-road ready XRT PRO trim. And you already know that Hyundai likes to jump in with both feet so expect Hyundai’s first-ever Smart Terrain Assist (STA), an AI-powered traction management system.

BUT WAIT, there’s more! Did you think Hyundai was just slapping their old infotainment system in the all-new Tucson and shipping it to dealers?

Absolutely Not. I mean no disrespect by the way, Hyundai has won awards for their clean infotainment throughout the years.

But Hyundai is bringing a completely reimagined, next-generation infotainment powered by built-in conversational AI to handle your navigation, vehicle controls, and entertainment seamlessly.

And unlike older, clunky voice commands where you have to speak with a monotone voice to get it to do the thing you need, this next-gen system lets you speak normally as you would to your friend riding shotgun.

❝

Millions of families around the world count on the Hyundai Tucson, and this is the best one we have ever built. Bold design, generous cabin space, and available Hybrid efficiency sets a new standard for what customers should expect from Hyundai.

José Muñoz, President and CEO, Hyundai Motor Company

Now, of course the all-new Tucson is not out yet so we can only share the numbers that Hyundai is targeting, but what a lofty goal Hyundai has set out for itself: 42 MPG in the hybrid version of the big, boxy SUV. (Again, these are not official EPA numbers, only Hyundai’s internal goals.)

I could go on and on and on and on and uhh…. you get it.

But that’s for next time! We’ll get more into the expected powertrains (more than one) plus we’ll dive a little further into the brand-new features that you can expect in the All-New Tucson. Stay tuned!