All hail the newly crowned King

Hey there,

Welcome to this month’s Holler Hyundai newsletter. Whether you’re a Hyundai aficionado, or just bought your first one from us at Holler Hyundai, we’re glad to have the privilege of being in your inbox. Catch up on past issues at news.hollerhyundai.com.

Here’s what’s ahead:

• The freshly crowned Utility Vehicle of the Year for 2026!

• Hyundai Motor pursues seven straight racing titles

• ECCCO Car Club coming this Spring!

• Additional news and upcoming events!

All Hail the North American King of Utility!

The all-new 2026 Hyundai PALISADE has officially been named North American Utility Vehicle of the Year™ (NACTOY Awards), and this isn’t a “participation trophy” kind of award.

No, because this one takes the thoughts of 50 independent automotive journalists across the United States AND Canada. No brand sponsorships to sway the votes. No crazy hype machine.

These are real journalists behind the wheel of these vehicles and as a group, they collectively decided the 2026 Palisade is a WINNER. Not only does it look good with its redesigned front grille, but now it offers even more by way of safety, technology, and comfort!

As Hyundai’s flagship three-row SUV, the 2026 Palisade stands out for its family-first features and intuitive tech that makes a cruise around town for groceries a breeze!

Add in a versatile lineup that now includes a next-generation Palisade Hybrid (oh yeah, you read that right — HYBRID!) plus a rugged XRT Pro trim for adventure-minded travelers, and it’s clear why the Palisade pulls ahead in utility.

The numbers back it up too — the Palisade posted record U.S. sales in 2025 proving that it’s not just a media darling, it actually delivers on what it promises.

Don’t wait any longer and come check one out today!

Hyundai Motor is Coming Back Hungry in 2026

Hyundai is running it back in 2026, and they’re not doing it quietly.

After a flat-out dominant 2025 season, Hyundai is heading into the IMSA Michelin Pilot Challenge series aiming for a seventh straight Manufacturers’ Championship. Same proven partners. Same Elantra N TCR race cars. Same expectation: win.

What’s so cool about Hyundai racing? Well, for starters, they’re using modified Elantra N cars. Not some wacky alien spacecraft looking thing or a fragile toy car that cost millions of dollars to put together for one race only.

To me, at least, it’s really fun to see cars that are directly related to what you see in a typical showroom floor.

Hyundai plans to double down at the biggest race of their season, the Rolex 24 at Daytona this weekend.

So even if you’ve never watched a race in your life, you should understand this! Hyundai is very serious about its quickly-growing racing pedigree and trying to win a series 7 years in a row makes every N Badge mean a little bit more.

ECCCO Car Club coming soon!

If your car means more to you than “just a place to sit,” this is for you!

ECCCO is a brand-new, members-only car storage experience built for people who actually care about what they drive. It’s not just some dusty warehouse or lockup.

Think secure, climate-controlled vehicle storage paired with concierge-level care and a private community designed by car guys for car guys.

Backed by the Holler-Classic Family of Dealerships, ECCCO promises to deliver a level of security and attention that treats your vehicle like the investment it truly is.

👉 Coming soon in Spring 2026. Join the waitlist at ECCCOCarClub.com and be among the first when our doors open!

• Hyundai Motor Group Announces Major AI Robotics updates

• Hyundai Wins ‘Platinum’ and ‘Diamond’ in Pinnacle Awards for Business

• New Head of Advanced Vehicle Platform announced for Hyundai Motor

• 01/24 Rolex24 at Daytona

• 02/14 Rock & Brews Cars & Coffee Oviedo

• 03/07 2nd Annual Winter Park YMCA Car Show

That’s All, Folks!

I hope you enjoyed this month’s Holler Hyundai newsletter. Hit the poll, drop a comment, or zap me a reply email and lemme know how I did.

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